What you're saying is very interesting.
The image is great. It's a very good picture of what's going on. That means we have to find a way to get the money from Canadians. One way it is going to be easier for Canadians to participate would be through the foundation. We created the Canadian Olympic Foundation. The foundation is going to go to individual Canadians through the website and other ways where people can give $5 for the athletes they prefer.
There are two ways. There is all that, and my colleague is going to talk about it, as far as getting to individual Canadians is concerned, but before going to that level, we need to line up corporate Canada. The government kept the level of contribution when they were cutting everything else. We owe a lot to the Prime Minister of Canada and the government, but that doesn't resolve the needs, which go higher and higher, and the gap goes higher and higher as far as what the athlete needs.
I will tell you what concerns me the most. Right now it is to stay where we are when we perform internationally. It's going to be an incredible achievement already. Why? As you just said, most other countries in the world are saying the same thing, that it's great when athletes win a medal for the visibility of the country. It's like Formula 1. Why do you get a Formula 1 race? Often it's not for the race, but because everybody's going to look at you—