Second, it's the process that we want to involve.
Third, it's the individuals.
I would say the fourth one would be to find a way to get recurrent revenue. With recurrent revenue, there are projects in place right now that could be very successful through, for instance, a national amateur sports network, where you would pay a basic fee and you could learn about the sport. If you don't see it, you will never appreciate it. Then you discover the athletes, and you don't discover the athletes only for two weeks every two years, but all the time. That makes a big difference. It could be a recurrent revenue. We are subjected too much to a government that has to cut everything to sponsor the way they feel. They decide to invest or not, or the economy becomes very bad and nobody invests. We are related too much to the uncertainty. We have to find a way to stabilize the revenue because the needs of the athletes don't go with the economy. They always go up and continue—