Actually, we have recently funded a study on the viewing habits of young Canadians, pre-teens—from 9 to 12 years of age, I believe—which is available on our website. The study entitled “Are the Kids All Right” assessed television viewing habits—which is actually exactly what you are asking—against viewing habits on the Internet or other digital media.
Contrary to what we might have expected, oddly enough, those kids still watch television a great deal. Television is still the primary tool, but there is in fact a migration towards other platforms. For the time being, I don’t think we are planning to extend that study, but we could certainly do so.