Of course, one of the goals of the experimental component, where we finance a lot of games, is to incorporate the new technology into the more traditional television industry. We are also trying to draw people whose first experience was with platforms other than television. So yes, that is one of our concerns.
The convergent component is further proof. We require that the content be available on at least two platforms. That is another way to make sure that the content travels as much as possible and that it reaches the public on the platform they want to use to see Canadian content.
As you said, I think that people are slowly migrating to other platforms. They want to see the content when and where it suits them. That is what we are trying to promote with our program