Do you think that you might be commissioning a study on Canadians’ viewing habits?
Actually, I am sure that Mr. Cash will want to talk to you about that. The other day, he was telling me how shocking it was to see the audience migrate toward the Internet. Clearly, it means competing with a medium that has always been there, conventional television. But the Internet is increasingly becoming the place where things are happening.
Have you commissioned a study on that issue, a study that could be shared with the producers that do business with you?