Yes. I've always thought that maybe a way to do this would be by attending first ministers' conferences on education where the ministers of education of each province are in one room. Have you ever thought about that? They have their own forum. Maybe you could make a presentation to them indicating how to identify athletes because we need them. You look at the stats. Every country is now on board. We're in tight, and this is serious competition.
That's a segue into my next comment. I watched great stories of individual efforts and how they overcome from the sense of growing up with an affliction to now they are an Olympic athlete. What I didn't see was that athlete getting in the pool or out on the track kicking some serious butt, as it were. They can do that, but I didn't see it. You're right.
I guess what I'm asking is when it comes to negotiating broadcast rights, does coverage of the Paralympics become a standard to which they have to measure up to as well, or is that just not there?