The $28 million, as my deputy just said to me, is what we're spending. It's the amount of money that my department has for the War of 1812. But, for example, you've seen the ads on television from the Royal Canadian Mint. They have an ad which they do every year. This year they've chosen to do the War of 1812. In previous years they may have done the Grey Cup or the 100th anniversary of the Stampede. I don't speak for the Mint, but the portion of their budget, whatever it is that they've decided to invest into ads, is their budget. You can bring them here to ask them what it is that they're spending on it. But that would raise the number, too. It's about $70 million all told, but those are all with existing budgets, not new budgets.
On November 29th, 2012. See this statement in context.