Exactly. So we are committed.
We're already working on programming along the Bay of Fundy. Right now we're working with ACOA on an amazing project happening in Alma, which they're also hoping to roll out through the rest of the Maritimes. It's called the VEOC project, and they're using Alma as the pilot, improving and enhancing that community for the visitor experience. Alma probably wouldn't have been the pilot if it weren't for the new seven wonders competition.
We have product people on the ground. Terri also plays a big roll, too, working with our industry to ensure that they know about the Bay of Fundy and are trained about the Bay of Fundy. A known fact in the tourism business is that people need four hours of activity for every hour they drive. If they drive an hour and don't have four hours of activity, they're going to think, “What am I doing here? It wasn't worth the trip”. That's one of the things that I know we're both working very hard to do—and Stacey can tell you more about Nova Scotia.
We have two full-time people working along the Bay of Fundy with the operators to enhance their programming. It often isn't about big bucks and bricks and mortar; it's just about programming, the idea of having things for people to do.