Actually, New Brunswick was very aggressive in the Quebec market. We actually worked with Jean-François and a public relations company out of Montreal to get the message out. Is it as good as we would like it to be? No, because we had a great deal of difficulty in getting the media to pick up the story. They just didn't pick it up.
We offered to arrange interviews with Bernard Werber, who was born in Montreal. And, quite honestly, we just had some real challenges getting the story to take traction. But when Jean-François and his girlfriend recently released a new album, I think on September 20, he mentioned it. He has tweeted about it and when he is on various shows he's mentioned it.
Put it this way: more is better for all of us.