We actually have been working with celebrities and do have a gentleman in Quebec. He is a young gentleman, a very vibrant entertainer. His name is Jean-François Breau, and he is our spokesperson. He has been raising the profile of the Bay of Fundy. He's often asked to host television shows or to be on shows like Salut Bonjour, etc. So we certainly are engaging the Quebec market as well as the market in France.
Talking about the history, the first permanent settlement in North America was started in 1604 by Samuel de Champlain and Sieur de Monts on Dochet Island. They had a bitterly cold winter there and later moved to Port Royal, which became the first permanent settlement. The Saint John River was named by Champlain, I believe, and there is a very vibrant Acadian history on both sides of the bay. Grand Pré is a national historic site.
So there is a great connect to the francophone and Acadian communities with this whole initiative, and it has caught on quite strongly. As a matter of fact, we are doing some initiatives in France between November 4 and 10. We're going to be in London and then we're going to be in France, again promoting this whole connection. The francophones do see the Bay of Fundy as part of their heritage, because when the ships came over, they left from Deauville outside of Paris and actually sailed directly to the Bay of Fundy on that historic voyage.