And he will be part of the celebrity video release. When we release that celebrity video next week, we'll be rolling out a number of other videos after that main one, and one of them will be Jean-François Breau, and there's This Hour Has 22 Minutes. So we'll have that one major blast of the celebrity video and then subsequent celebrities will be onboard after that.
On October 18th, 2011. See this statement in context.