We took Measha Brueggergosman and our premier on a tidal bore rafting trip just outside Truro, Nova Scotia. If you haven't experienced that, it's the most thrilling ride of your life and the most fun you'll ever have. The tide comes in and mixes with the current, creating these ten-foot standing waves that you ride into on a raft. It is a thrilling adventure.
We talk about the products we have. We have fantastic product in Nova Scotia. This campaign is about highlighting those. That's just one example.
I went to Hopewell Rocks. I'm usually on the Nova Scotia side, because that's my job, but I stood and looked at Hopewell Rocks. They took my breath away. Seeing those rock formations that have formed over hundreds of years and a beautiful archway called the Lover's Arch is truly breathtaking.