It's our understanding that it's a non-profit association very similar in some ways to the Olympics. There is a component, as Helen Jean mentioned, or possibility of corporate sponsorships. In terms of any sorts of funds going over to the corporation, we paid a $50 registration fee four years ago, and those are the only funds we've exchanged with the foundation.
I suppose their operational funds come from corporate sponsors. It hasn't been a huge sort of exercise, or a big money draw or anything like that. I know that was a concern for some people initially: how does this work; who are these people, and that type of thing? But they did run the previously successful campaign for the Built Wonders and worked with many of the international destination marketing organizations, the large cities of the world that had some of those finalists and had a very good international reputation. We did do some homework, as well.