Not to mince words or anything, I think that's backwards. I think it's the other way that universities have to go.
The type of IP that's produced at universities can be useful to gaming companies, but it's particular. It tends to be very focused or require an immense amount of horsepower or something.
Game companies move too quickly and too iteratively to try to use it meaningfully if there are going to be complex licensing agreements with it. Universities need to open themselves up and give away that IP if they want to be partners in this industry. In exchange, they will get, hopefully, if trust is built up between industry and the university, access to some of the things you're talking about—the art assets, the game engines—that will allow their students to become high-tech, highly skilled workers.