I agree with both Jeffrey and Jamie. We have to have a celebration of sport. It really has to happen that way.
I think we can all remember that professor or teacher who inspired us to be better, and I think that's what coaching does. We've heard that a number of times. Players remember things you've said that you don't recall saying that have changed their lives. They become healthier individuals and better parents because of it, and I think the nation as a whole improves.
I also agree that we have a sedentary population. There are a lot of video games out there right now. Anytime we can celebrate something that's about activity and being outdoors, or indoors but celebrating activity and sharing in a community, it draws Canadians together.
For the government, there's the pull. Celebrate sport. Whether through ParticipAction or whatever, we should celebrate it and sing as loud as we can about it.
I'll go back once again to having centres of excellence, because that ends up being that guiding star that pulls everybody along. We were chatting about it. We plan on building something in Oakville, and we're hoping it's going to increase participation rates. In Oakville we have a higher number of participants in soccer per capita than anywhere in the country, and that's just because we've built a big program. I haven't done it, but the people before me have. The community itself buys in.