I brought up the school analogy because to me that seems to be the best avenue, especially now.
If my friend were at that age now, the coach could say, “You know, he's pretty good at this sport”. He could make a video, put it on YouTube and send it to a friend, or to somebody who has asked if you know of anybody who can play this sport.
I suspect, though, that sports like soccer could probably benefit greatly from that, because it's played everywhere, but—