In the case of school sports, if a coach, and not necessarily the phys. ed. teacher—I think that's important: I know many, many coaches and they're not all phys. ed. teachers. One of the best high school football coaches I know of is an English teacher. It doesn't fall just on the phys. ed. people; it's people who have an interest in it and are going to pass on that knowledge to the kids.
If you do recognize that, in the cities it is easier, absolutely, because they're more exposed. However, there is some connection between the high school athletics and the sport governing bodies. For example, in Saskatchewan, whether it be basketball or football, there are ID camps, whereby the sport governing bodies would recognize or have camps that would recognize the elite athletes there. If you have a kid in small-town Saskatchewan who is a pretty good athlete, that would be a very good place for them to go in order to see how their skills stack up against others in the province.