We recognize that's not going to work for every community. It is being done in some communities successfully. But what we've done is adopt this coach mentorship program as another road to the same goal. What we're doing is we're going out and modelling how you would teach a practice to these young people. There's a big difference between teaching a four-, five-, or six-year-old how to skate and teaching a 16-year-old how to do a toe drag. We're trying to give the skills to the local coaches to really teach the fundamentals well. That doesn't require a professional hockey skill level. That's just a sound understanding of the core skills of skating, puck-handling, and the ability to model and follow the modelling and the examples that we've set.
On February 27th, 2013. See this statement in context.