That's a great question. In Canada, to dream that we're ever going to be like the likes of hockey is so unreasonable. Right now that's where all the kids want to be, and what they want to watch.
Most swimmers are actually just athletes. We try our best to just develop an athlete, not necessarily a swimmer, because we know that will carry them a lot later on in life. You'll see that usually pure swimmers are very uncoordinated, very awkward people. They can't throw a ball. They can't kick a ball. They can't catch a ball. We want to develop just athletes.
But in terms of developing a fan base, I mean, we get an influx of kids into a swimming program after the Olympics, that's for sure. Is that a fan base for swimming or is that a fan base for the Olympics? It's for the Olympics. Will they watch just a swimming-specific televised event? I don't think so. Will they watch the Olympics? Sure.
So I don't know. I really don't.