Maybe I'll answer it this way. My responsibility as Minister of Canadian Heritage isn't to say “here's what Canada is” and jam it down your throat, or “unless you share our narrative, you won't get funding”. That's not how we do things.
“I am a Canadian because...”. That sentence gets ended in very different ways in different parts of this country. Daniel Jean is a francophone. I'm an anglophone from the west coast of British Columbia, so it means a very different thing to me. I'm Irish, Scottish, English, and German, and I speak both official languages. I have a different perspective of things, a different lens.
Other Canadians have a very different experience. Some people come from very tragic circumstances. They're first-generation Canadian and they come here and they're making a go of it and they have a great thing to celebrate. Some people come here from other parts of the world full of hope and aspiration, and their experience, linguistically and culturally, is very different from mine; it could be completely foreign to me in many ways.
The sentence “I am proud to be Canadian because...” gets finished in different ways, and people should have a full sense of their own identity within Canada. I think that's important.
That said, we do have things we believe in and that we identify with collectively as Canadians. We do believe in democracy, in human rights, in institutions. It's a balancing act, but people balance it in their own ways.