I know, it just keeps getting better.
We've had Coronation Street on for 50 years, and somehow over time we got to be nine months behind, right? For a long time this was a bit of a joke among Corrie lovers—and they are legion and vocal—but then it got to be a bit of a business problem. Because geofencing is not very strong, and as people really started to love Corrie, they found other ways to watch, and our investment in this product—which we would never dare take off—was being jeopardized.
What we're doing this year is we're doubling up on Corrie. The reason you see Corrie on this sheet between 7 and 7:30 is because we're doubling up. We have Corrie on every night between 6:30 and 7:30, and obviously it will take us nine months to catch up. Once we've caught up we'll be in sync with Britain and we won't have any more complaints and people won't be going over the geofence. Corrie will not be between 7 and 11; Corrie has rarely been between 7 and 11 o'clock on our schedule. It's normally in fringe or in the afternoon.