“Live Right Now” was a national spectacle of participation between CBC and non-governmental organizations that actually started because of the release of the StatsCan survey that showed that our kids were not going to live as long as we did because they were overweight and they were sitting on the couch too much. As public broadcasters, we said '“What are we going to do about that? Why don't we get together with some other interested organizations and try to get folks off the couch?” We challenged Canadians to lose a million pounds. We've lost 1.6 million pounds so far, and counting. We go out and do challenges together. People online found friends that they could go out and exercise with, so they weren't doing it alone. We got kids to do runs together. What we were trying to do was facilitate a healthier environment for our kids, largely.
On October 25th, 2011. See this statement in context.