Goodness, it's D-Day every day at about 1:30, when the numbers come in to tell us how we did the night before. That's just in terms of the program audiences. In addition to that, on a weekly basis we look at ourselves and the competition. We're constantly looking at the environment and how it's changing, not just on television but across platforms. Radio now has portable measurement, so they have daily measurement as well. We're watching that.
First of all, people are watching as much conventional television as they ever did. I don't mean they're watching TV, but they're watching it in other places. There hasn't yet been a reduction in the amount of television that people watch.
Second, they're watching TV in other places as well, and that's the kind of behaviour we're seeing. It's still a niche behaviour. Among people like us or our kids it might be a prime behaviour. My children certainly don't watch a lot of conventional television any more, but in the homes of John and Jane Q. Public, television viewing is still what's done. That's still the main way that people are getting these kinds of programs. But that is changing, and that's the wave we're all on. That's the direction we're going.