Yes, we believe that, sir. The reason we brought this to the forefront is that we can have a good conversation about Canadian content. We can have a conversation about diversity. We can have a conversation about the broadcaster being the link between Canadians from coast to coast to coast, English and French. But now we can also have a conversation about economic value.
We asked the same people who did a similar study for the BBC in the U.K. to come in with the same robust methodology and to put public inputs—inputs not only from us but from all sorts of sources—into the model they built. That's how they came to the conclusion that for every dollar we get we generate $3.70 of economic value for Canadians. This is a conversation we also need to have. When you affect the broadcaster, you affect, indirectly and directly, a whole bunch of people we work with.