There are several parts to your question. I am going to address the matter of the connection. The main objective of the 2015 strategic plan is to rebuild the emotional connection between English or French-speaking Canadians and the national public broadcaster.
As I have said before this committee, when I took up my position, my emotional link was the program Bobino. When I was young, I was raised with Bobino. When I think of CBC/Radio-Canada, the first image that comes to my mind is Bobino or rather Bobino and Bobinette because she was also very important in that program.
We think about the Web and about our relationship with anglophones and francophones. You saw what we did regarding the news, for instance, with certain apps. We have set things up so that people can find us. Through the magic of geolocation, we can know where you are. We deliver your regional news to you. The proof is in the pudding: never have we had so many listeners and viewers, both for radio and television, as we now have since our Web services were launched, in French and in English.
At this time, we are very relevant to our listeners. You will have seen in our strategic plan that the third development axis is the Web. Whether with En audition avec Simon, or with Les chroniques d'une mère indigne, or be it through music, the Web allows us to serve communities like Longueuil and Laval in the Montreal region, in a way we could not have imagined previously. We can take a Radio Q program and transform it into a television program and deliver it so that it can be downloaded.
And so we can now do all kinds of things. Digital technology is certainly at the heart of our development. It is the reason why we have committed to doubling our investment in digital platforms, and whatever our revenue is in connection with CBC/Radio-Canada programming, at least 5% of our budget will be allocated to the development of digital technology.