I think I will go back to the vision of what we were trying to achieve. When you talk about multiculturalism and engagements, celebrating our incredible geographical and cultural diversity, you can achieve so much. I think it's no different from when a company is thinking about how to speak to their consumers, whether it's in French, English, Chinese, or whatever, they segment the engagement, if you will. It's no different from this committee or the group that will lead this charge needing to understand through research, through focus groups, what will resonate and what will be relevant to all these stakeholder groups. Whether it is Quebec, Ontario, Nova Scotia, or aboriginal peoples, regardless, that kind of research is your gold nugget for success, because that will inform your programming element to achieve the vision you are after.
On October 27th, 2011. See this statement in context.