Community was very important to us. We knew that we could not achieve what we wanted to achieve by ourselves. It took all kinds and all levels, whether it was government, corporate partners, community, or sports. So we engaged very much at all levels of the communities.
How did we do that? It was through our relationships with every province in Canada, and how they could take back assets from the Olympics and bring them into the grassroots of their communities. It was very intentional, because we knew that without doing that--whether it was the torch relay, the Cultural Olympiad, or whatever--the engagement would never get off the ground and galvanize the country the way it did. So we were very proactive in our planning, to ensure that engagement happened very much at the grassroots level with our partners assisting us in doing so.