That is an excellent question.
Let me go back to 2009, when the fund was overhauled. it was not a huge overhaul, but the decision was still made to support two priorities that came from the music industry. They often tell us that Canadian artists and Canadian content are not sufficiently featured on digital platforms, or on other kinds. I will not tell you that all the problems have been solved, but the decision has still been made to invest more in order to develop the digital market.
Annex 2 gives several examples of market development initiatives in this area. There is a lot of trial and error as we move forward with it.