We also have in our contribution agreements, either with the entrepreneurs or with the artists directly, a clause for recognition. For each album that is funded by the Canada music fund, you will see the logo of Canada and also an acknowledgement, a sentence that thanks the Government of Canada for the funds.
Also, if you go to the main events around the world or to the domestic events, you will see a banner when you get in. The Canada logo is there, so that people know that it's somewhat funded.
You started by saying that you're not super familiar with this industry. In that industry, people know that they couldn't do too much if they didn't have the support. They know it's from somewhere, from the Canada music fund. Sometimes we hear “CMF” or another acronym, but they know it comes from the support.