The key result for us is to look at the market share, and in Canada the domestic market share. Again, this is to look at the overall sales within Canada. As we've just pointed out, we see that despite all the challenges that are occurring in the music industry, this is right now at 26%. We also look at different results from the projects on a constant basis every year so that we can report to Parliament. We're looking at the number of albums in diverse genres that are produced, recorded, and marketed. If you produce a certain level of albums for the market and you have sales in Canada and internationally, it goes back to the market share, and then you know that what you do in terms of projects is working.
We also look at the showcases, as we pointed out in the deck. We can see that doing the showcasing domestically and in other countries gives a chance to the artist to be signed, to be seen by buyers, so that they have tours, so that they have more dates and they can do more touring. We also see a net increase in the royalties that are collected by SOCAN. We can see that internationally there are more royalties than ever, which is another sign that it's working domestically and abroad.