Those are two different things. The percentage that has gone up from 16% to 26% represents the market shares, the sales generated in Canada.
The other percentage is connected to that, but it is not necessarily measured in the same way. For Canadian-controlled firms, sales of what are commonly referred to as indies in the music world come from Canadian artists in 79% of cases. Those are the people who help Canadian artists develop, but unfortunately they only collect 29% of the revenue in total.