This is serious business. You've taken us into a really interesting set of areas.
I'm most intrigued by this private copying question. I have this conversation with my teenage kids all the time: what can you copy; what can't you copy? I was an international lawyer, so I take intellectual rights really seriously, but among teenagers, they don't have that culture.
Do you see a role for starting to educate young people in schools about the importance of what you're doing, David, to get that sense of the value? You talked about the value and the importance of creation, of creators. Should we be starting early? We're here talking to legislators about trying to create different approaches in taxation, which is really useful, but may I just ask, do any of you have an opinion on where the education starts?