I want to pursue the education angle a little bit, because I do think it's very enticing.
First off, thanks for being here. I appreciate all of you taking the time to do this. It's a learning experience for a lot of us. We're being educated as we move through this.
One of the specifics around education is getting into classrooms and ensuring that young people understand the amount of work that goes into creating music, creating culture, if you will, and their ability to at least understand that there's a cost to that, or there's an awareness that there needs to be a cost to it and they need to do it properly.
I'm just wondering—as John was asking you and you were corresponding on the education side—how we would implement a strategy like that.