Certainly. Actually, one of the things I'd like to draw to the committee's attention is that Music Canada published a report called, “The Next Big Bang”. It identified several pillars that could lead to improved and future success of the industry.
One of those pillars was education. In their report they talk about the importance of music education in school. I think hand in hand what comes with that, in addition to the more immediate solutions we proposed, such as information from the Canada Music Fund and information on the Service Canada website, is that we teach our youth, our children from the beginning that everyone loves music, and everyone knows that, and that the value of the music isn't just how it makes us feel, that there is value in terms of being a creator, and there is value in terms of appreciating music.
When you have organizations that do these kinds of studies that show how important music is to business, how much it improves customer experience and brings more money in the door, and the folks who've made that music should be benefiting as well, that's what Connect Music Licensing does.
I think it's crucial to have a culture of understanding. I firmly believe that Canadians are not intending to go out and not pay creators. I don't think that's our mental process at all. I think it's a matter of their just not knowing.
Organizations like Connect Music Licensing are out there all the time. We're approaching rights holders; we're approaching users. I think we do a very good job, but I think that if we had something national in place, that would be immensely helpful.