I've been focusing my points today strictly on what Connect Music Licensing does, which is collect money for rights holders and remit it to them.
I don't want to sound like a broken record, but I really do recommend Music Canada's “The Next Big Bang”, because they have specifically looked at education in terms of bringing that into classrooms. I think the knowledge about the marketplace education would be just a curriculum offshoot of that.
I really do recommend the report. It's available on their website. It's updated regularly.