It's a role we've taken on more over the last 10 years or so. A lot of times we will find the artist early. I can give you an example of an artist named Lights, who you may or may not know. She was developed for over seven years, and finally was able to get to the record buying public through a record label. The publishing company started that. It taught her how to write. It got her together with songwriters. It put out small releases on radio. It paid for her master tape so she could start performing and building an audience. It got her to the point where the record label recognized that this was a talent and picked it up and ran with the ball.
That's one way they are developing the marketing. It's just years at a time, and a lot of money being put into an artist like that.