We cannot know whether an initiative will have the same effect. We must be careful not to apply old methods to a new reality. A number of things have been noted. Technology has changed, and people are no longer making purchases in the same way. This is a new environment, and our mandate is to ensure that Canadian content—including audiovisual content—is available on various platforms.
We must remember that Canadian consumers' behaviour is changing, and I think this is what you are referring to.
We are trying to find a solution, but we have not found it yet. We are working on the major project of reviewing regulations and policies that apply to audio and audiovisual content. We also have the initiative Let's Talk TV: A Conversation with Canadians.