It used to be measured by record sales. It used to be measured by units. That's just no longer the case anymore. The gold record used to be 50,000 units sold in Canada. It's now gone down to 40,000, and it may go even further down, for certifications. We've seen that happen globally.
I was just very curious to know what your current measurement criteria were. Sales are obviously a key piece. It really is as Brett and Louis are doing. They're entrepreneurs. They're a business. That, I think, is a true measurement. They're taxpayers. They're putting money back into the economy from the money they're making.