But with Brett's career, we're trying to get him at a national level. There's no more Mike Bullard. There's no more Vicki Gabereau. So how do people in Fredericton, how do people in Saint John, how do people in Victoria hear about Brett Kissel? We need to tour him.
So we put together a 19-day across-Canada tour. I put the budget together and said, “Brett, we're going to put you out on the road for 19 days. You're going to be out on the road for over a month, but you're not going to make a penny. In fact, we might lose money, but don't worry. I'm going to put in for a FACTOR grant and it's going to cover...and it's going to maybe put a bit of money in your pocket. It's not going to make you rich.” And Brett said,“Louis, as long as we can hopefully get a FACTOR grant, I'll do it.” So Brett went across...we received the FACTOR grant, and that makes a huge difference.
That's a practical example, and it's brought Brett's career from here to there because he's gone from Vancouver to Charlottetown. We lost money on it, but FACTOR made the difference.