Okay, thanks.
How do we do this besides just perhaps changing the content of our ads? Are there things like tax credits or new grants or things that would help? I know one of the biggest problems is keeping venues alive. When I was playing they were all over the place, and now there are just a few small ones. I'm sure that's essential to any festival, to have venues. Do you have any thoughts about how that might be encouraged, or do we just let the market take its course there?