I can take a stab at that.
When we are negotiating, putting on a festival, putting together the lineup and all of that, we're flowing the money that we get through ticketing revenue—Patti has spoken to that—through corporate partnerships, and through government support directly to the artists. The artists are being paid for playing our shows. They're additionally getting concomitant benefits for being on our stages in a large forum, a large venue.
We speak to the artists. We speak to them all the time very directly. The more gigs there are, the more shows there are, the easier it is to plan a tour around that. You can't come out from B.C. to Toronto for one show. You have to put together a network. You can't come up from the United States and play just one gig and go back to the United States. Animating an entire ecosystem across the country is very important for the elevation of any one component and for the artists who play there. In addition, as we've all said, it animates so many other things in the industry as well.