I think what we want to make clear is that a ticket, or a ticket price, is driven by the artist. We are all servicing the artist and trying to build their economic impact for their own career, and then in turn we can see the ripple effects of that throughout the industry.
When we talk about ticket pricing, we often debate about high ticket prices, but if you compared days gone by to today, the production elements, for example, that come with these shows are so much superior to what they were before. With regard to the specific question about a service charge on the ticket, it's really one component of the entire opportunity. Over time what you'll see is that we're collaborating to generate revenue on behalf of that artist. Whether it's shared inside the ticket price or as a service charge, or if it's in the catering bill, etc., these are all expenses that go against generating income for the artist.
For any given event, the artist will take the lion's share. Let's say north of 90% of what's generated on a show is going towards the artist.