It's to build consistency. You'll see a common thread in our conversations. We are doing a lot of this already. It's really just the ongoing encouragement. The charity MusiCounts through the Junos that we spoke of earlier is already a program that's in place because the actual formal programs in schools have been diminished over time. This is not necessarily even asking the government to fund a national music program, but to encourage it, not discourage it, as part of the curriculum. I was really interested by the concept of ParticipAction. I think if we did some ideation around that, we could show something consistent across Canada, and then we could promote that internationally, too, that here in Canada we have this as our cornerstone.
On April 10th, 2014. See this statement in context.