Copyright goes along with education. Copyright is a very abstract concept to somebody who was never involved in the art or in the show business environment. I am the only one to do that in my family and after 35 years with the same woman, none of my brothers-in-law understand my business. So it's not a miracle that we ended up where we are right now. It's so abstract. In fact, that's one of the arguments we have to face: the music is there so why do we have to pay?
I'm old enough to remember when we had 33 rpms in our hands. On the label, there was a line printed, “Reproduction, utilization”, etc. “forbidden unless you have the proper licence”. No one in the real world ever understood the meaning of that line. When I was talking to my brothers-in-law, they said, “Yes, but I paid for the CD”. I said, “You paid for the medium, you did not buy the tune. The tune belongs to the creator.” They need some kind of medication to understand.
I know it's a big problem. At one time, kings were paying for it and it was not a problem, but they all went into bankruptcy anyway.
I think we have to have confidence in the public that they would agree to pay a few cents per use, because this is what we're talking about.