Well, we're already a mecca. I mean, Toronto is number three in the North American concert market. Canada is one of the largest touring countries for its size of a 35 million population. I think what some of the focus, though, in terms of even going back to the tourism question is that I think we can change the focus.
I'm also a board member of Tourism Toronto. It's over the last three years that we've introduced music as part of the platform when we go out on international trade exhibits to encourage conventions that come to Toronto to know that there is more activity going on in that city than just walking around and going to a restaurant. I think that you can change the focus on how you show yourself internationally as well.
On touring, I think it's time that we started thinking about multi-use facilities. I mean, our hockey arenas aren't just hockey arenas. They are also the centre of communities, the centre of concert activity and conventions. Every city in this country has seen an economic growth every time they build a new facility. In London you have the John Labatt Centre, and in Kelowna you have Prospera Place. These have now become the centre of those communities because they are multicultural in terms of their activities besides just sports.