Yes, but it's important to note too that, in the case of 10 or 15 years ago, you might have had to spend $40,000 or $50,000 on a music video, which of course was a fairly hefty expense; however, you would also sell hundreds of thousands of records, so it was much easier to recoup.
Using the video as an example, in the past you would get a per-play from MuchMusic or CMT or one of the music video channels. At one point, CMT used to pay $150 per play of a country music video, up to a cap of I think $15,000. You, as the rights-holder or as the record company, would be able to recoup your investment in the music video via that payment. I think that the MuchMusic payments still happen, when you get.... They're much less than they used to be. The problem is that you would get at least some incentive; you would get the promotional value and you would get some financial incentive for your video to be played on those channels. Now what we're talking about is making a video for maybe $5,000 or $1,000 and your song being played for minuscule payments on YouTube.
But they're not jiving. You're getting the promotional opportunity and the marketing promotional push, but it's not resulting in sales on the other end the way it used to. It's apples and oranges, in a way; it's not a direct correlation, the way it used to be.