Again, that's 80% of the market, number one. And number two—and I think Mark spoke about this—the big acts are the big draw, but that's what gives room for the smaller acts to be on the venue. That's how they're going to get exposure to Canadians but also to international audiences as well.
You're right that it's the touring and the exposure that they're going to get through performance, but they're not going to be able to reach those audiences through some of the digital means, or they're not going to be able to get the promotion through some of the digital means without these important festivals.
I agree, Mr. Dykstra, our Canadian audiences are important, but the incremental dollars to the Canadian economy are not only important to the tourism sector but are going to give that exposure to not just the big acts, but the up-and-coming emerging artists who are participating as well.