Yes, and I also would look forward to having that discussion with the Immigration committee. But in fact, we have. Your colleagues at the Citizenship and Immigration committee just actually did a very thorough report on that very issue and we're awaiting a response from the government.
As I said earlier, we would put visitor facilitation like visas and air access under the access bucket. So again going back to marketing, access, and product, those are the three pillars that we require. And this has really been a ten-year phenomenon. To the heart of your question, you can say this began with 9/11, but there's been a series of issues that flowed past 9/11 whether its SARS or the economic downturn, all of those things are turning around. That's number one.
Number two, just to give you a global perspective and if you'll imagine it this way, 10 or 15 years ago there were places on the planet that either couldn't afford to travel or weren't allowed to travel. So there's a huge demographic that is eagerly travelling the world right now which is why internationally, I think as Mr. Klassen or I said earlier, this is the fourth fastest growing sector on the planet right now. So there's ample opportunity. If we get the marketing, access, and product pieces all aligned, we're actually an extremely competitive destination.