There's a specific initiative that FAME is working on that we're supportive of, which I'll let Mark speak to.
The first answer to the question, Ms. Jones, is that a lot of that cooperative work is already happening through the Canadian Tourism Commission. We have a proposal with the Canadian Tourism Commission in front of the government right now, which we're calling Connecting America, which will look specifically at the U.S. market. We're proposing a $35 million a year co-investment for the next three years with the federal government and the private sector to drive or to re-ignite, if you will, that U.S. market. We would see festival programming, particularly music festivals and sporting events, as a key driver for that visitation.
That proposal is in with Minister Bernier right now and we're obviously having discussions across government and would love your support.