Well, Mr. Klassen's organization takes the promotional role, so I'll yield to him on that.
Our job is really to create the public-private partnerships to make Canada a more competitive destination. To go to Mr. Klassen's earlier point, most of these are not-for-profit festival organizations, and all of these are partnerships with the private sector, which generate partnership multiples. So every dollar that's invested, whether it's public or private, ends up being part of the multiple mix. If you can imagine the layers of a club sandwich, the more meat there is, or the more participation there is by investors, that begets increased investment.